This video was created for Up TV as part of their spirit of giving Uplift Someone initiative. With controversy surrounding police departments in 2014, we felt that a video putting a great local PD in a positive light, would be well received nationally.

The video went on to receive over 80 million views on YouTube and Facebook, and over 1.4 million Facebook shares. (this link being one of two uploads.)

The video's timeliness also lead to it being covered by many, many different news organizations as well:

https://www.today.com/news/surprise-video-shows-cops-stopping-drivers-give-them-holiday-gifts-1D80349124

http://www.cnn.com/2014/12/10/us/michigan-police-christmas-surprise/index.html

http://www.adweek.com/creativity/michigan-police-pull-over-drivers-and-then-surprise-them-christmas-presents-161870/