This viral video was created to help promote Up TV's Christmas programming, as well as there Uplift Someone social initiative. The idea was to reinforce the "true meaning" of Christmas, about selflessness and charitable giving.

This video went on to receive over five million YouTube views, as well as strong national coverage:

http://www.insideedition.com/headlines/13630-kids-choose-presents-for-their-family-over-gifts-for-themselves-in-heartwarming-video

http://insider.foxnews.com/2015/12/20/boys-girls-club-kids-choose-gifts-family-christmas-test

https://www.washingtonpost.com/news/inspired-life/wp/2015/12/18/poor-children-choose-gifts-for-their-parents-over-their-own-dream-presents-in-remarkable-video/